Chinese Tourism
Guide

Spain

Visual Identity

Design and development of a specialized tourism guide aimed at the Chinese market, conceived as a strategic tool to prepare the Spanish tourism sector for the reopening of international tourism from China.

The project aimed to equip institutions, companies, and industry professionals with key knowledge and practical resources to understand the Chinese traveler, adapt to their cultural expectations, consumption habits, and communication channels, and improve the tourism experience offered.

Colorful icon pattern with the title "Guía Turismo Chino" in a white box at the center
Red cover with the word "Prólogo" (prologue) and an illustrated character
Spiral-bound notebook mockup showing the "Guía de Turismo Chino" cover
Pink chapter cover with the number 1 and a dragon illustration, "Chinese tourism"
Orange chapter cover with the number 2, "The Chinese comeback in Spain"
Purple chapter cover with the number 3, "Chinese digital ecosystem"
Printed interior page spread mockup showing the guide's editorial design
Yellow chapter cover with the numbers 4 and 3, "Culinary and wine tourism"
Orange chapter cover with the number 4 and an animal illustration, "Tourism experiences"
Blue chapter cover with the number 5 and an elephant illustration, "Transport and accommodation"
Green chapter cover with the number 6 and a tree illustration, "Protocol and business relations"