Slagharen

Netherlands

Visual Identity

Visual identity for the Slagharen merchandising stores, Netherlands.

A comprehensive design system including signage, labels, packaging, and every element needed for the stores to reflect the park's identity. Each design draws inspiration from the Wild West, creating an immersive experience that extends the adventure beyond the attractions.

"Slagharen" logo on a cream background with subtle western-themed icons (stars, boots, horse, cow skull)
Tote bag with a colorful geometric western-themed pattern (windmills, cacti, boots) and the Slagharen logo
Repeating geometric pattern with tents, a Ferris wheel, balloons, a windmill, a roller coaster, a carousel, and the Slagharen logo
Illustrated "Apollo" poster featuring a flying swings ride under a starry sky
Illustrated "Gold Rush" poster with a mine-cart-shaped roller coaster and a wild west town
Illustrated poster of a mysterious cowboy figure on a river rapids ride at sunset
Two wooden signs with western-style typography: "Slagharen Deal" in turquoise and "Sale" in red
Product tags with the "Slagharen Themepark & Resort" logo, a western-icon pattern, and a barcode
Repeating pattern with a raccoon character, cow skull, cacti, horseshoe, boots, barrels, coins, and stars
Folded brochure featuring the "Gold Rush" brand