Tropical Islands

Germany

Visual Identity

Visual identity for the merchandising stores of Tropical Islands, Berlin, Germany.

A complete retail system including signage, labels, packaging, and all the elements needed to capture the park's unique tropical identity.

Tropical Islands logo with two palm trees and a wave, in white on a teal background
Flip-flops printed with tropical icons (flamingo, pineapple, sunglasses, water slide) in pink, yellow, green, and blue, with a Tropical Islands logo tag
Pattern of tropical icons (toucan, flamingo, hot air balloon, sunglasses, leaves) in pink, yellow, green, and blue, with the Tropical Islands logo
"Tropical Islands" poster featuring the park's large dome, flamingos, and tropical greenery
Illustrated "Rainforest" poster with flamingos by a pond under an elevated walkway
Illustrated "Amazonia" poster with a winding river in front of the park's dome, on a yellow background
Pattern of beach umbrellas and towels seen from above, with the Tropical Islands logo, on a sand-colored background
Beach towel printed with the umbrella pattern and the Tropical Islands logo
Illustrated "Tropical Village" poster with a street of colorful houses under a starry sky
Illustrated "Water Slide Tower" poster with intertwined slides amid tropical greenery
Illustrated "Jungle Splash" poster with several water slides beside a pool at night