Abu Dhabi
International
Boat Show

Abu Dhabi

Rebranding

Rebranding for the Abu Dhabi International Boat Show, the event that defines maritime lifestyle in the region.

We redesigned its visual identity to strengthen the event's prestige and reflect the excellence of an industry that brings together the most influential brands in the nautical world.

Night photograph of a motorboat sailing, with the Abu Dhabi International Boat Show logo and Arabic text
Black folder with the logo and the tagline "Winds of Change," open to reveal a marina photograph and a sail-pattern lining
Sail icon in negative, white on black and black on white
Repeating black-and-white pattern with the sail icon
Night-time event signage totem with Arabic and English text ("The Galley," "Platinum Lounge," "Navigation Hub") and the sail logo
Repeating black-and-white pattern with the sail icon (inverted version)
VIP credential with a lanyard printed with the sail pattern and the event logo
Logo lockup: sail icon, "Abu Dhabi International Boat Show," and Arabic text, over a decorative blade graphic
"Winds of Change" tagline on a black background
Roadside billboard with a yacht photograph, the event logo, and the "Winds of Change" tagline
Sail icon overlaid on a photograph of the open sea on the horizon