Zoo Aquarium Madrid

Spain

Visual Identity

Visual identity for the merchandising stores of Zoo Aquarium de Madrid.

A complete retail system including signage, labels, packaging, and all the elements needed to reflect the park's unique diversity of species and habitats.

Zoo Aquarium Madrid logo: the word ZOO with a panda as the second O, and AQUARIUM MADRID below, in white on a dark green background
Grid illustration with pandas, bamboo, clouds, and flowers in green and pink tones, with the Zoo Aquarium Madrid logo in the corner
Notebook with a cover printed in the panda pattern and Zoo Aquarium Madrid illustrations
Illustrated poster of Australian wildlife (kangaroo, koala, emu, and lorikeet) on a dark green background, with the Zoo Aquarium Madrid logo
Illustrated poster of African wildlife (lion, gorilla, hippo, giraffe, and monkey) at sunset, with the Zoo Aquarium Madrid logo
Illustrated poster of jungle wildlife (monkey, macaw, llama, and otter) on a coral background, with the Zoo Aquarium Madrid logo
Two wooden tabletop displays with "Exclusivo" (ocean theme) and "Promo" (jungle theme) posters for Zoo Aquarium Madrid
Four hang tags, two with an ocean pattern and two with a panda illustration, featuring the Zoo Aquarium Madrid logo
Umbrella printed with axolotls, coral, and shells in purple and pink tones, with the Zoo Aquarium Madrid logo
Repeating pattern of axolotls, coral, and shells in pink, purple, and teal on a blue background