Expo 2025 Osaka Peru

Japan

Exhibition and Retail Design

Design of the Peru Pavilion for Expo 2025 Osaka, awarded the Gold Prize for Best Exhibition Design by the Bureau International des Expositions. The pavilion's graphic identity draws on the Stepped Meander, an ancient geometric motif present in Peruvian culture.

Its distinctive stepped form becomes the basis of the visual language, creating a contemporary interpretation of Peru's cultural heritage and giving the identity a recognisable, solid and versatile character. Each zone of the pavilion had its own colour and iconography, creating a differentiated visual identity for each space and accompanying visitors throughout the journey. This graphic system connected the different experiences while giving each chapter of the pavilion its own personality.

Peru pavilion poster with the Expo 2025 and Peru logos, on a red background
Pixel-art illustration of a multicoloured mountain, representing the Stepped Meander and Peru's geography
"Zone 1 — Entrance / Gateway to Infinite Possibilities" signage in Japanese and English, on a red background with the stepped-meander icon
Pavilion entrance with a mural of two faces in a pre-Columbian style and the message "Bienvenido a Perú / Welcome to Peru", under a red fringed ceiling
Curved wall of screens with a mosaic of aerial photographs of Peruvian landscapes —cities, coasts and mountains— reflected on the floor
"Zone 3 — Exhibition zone 2 / Path to the future" signage in Japanese and English, on a blue background
Pavilion entrance decorated with Andean floral textile motifs, with dancers in traditional dress under the "Peru Japan" sign
"Perú mucho gusto" gastronomy space with screens, product displays and a screen showing grapes with the text "Harvested by hand"
"Zone 4 — Show cooking / Tradition and Fusion: The Flavors of Peru" signage in Japanese and English, on a pink background
"Zone 5 — Exhibition of Peruvian Products / Peru Unveiled: A Showcase of Excellence" signage in Japanese and English, on a green background
"Children of the Wind" exhibit with traditional Andean textile costumes on mannequins, against a snow-capped mountain backdrop
"The Lord of Sipan" exhibit with a replica of the Moche ruler in ceremonial gold regalia, next to a dog figure
"Zone 6 — Cultural Exhibition / Journey Through Sacred Time" signage in Japanese and English, on a brown background
"The Old Lord of Sipan" information panel with gold artefacts and text about the archaeological findings and DNA analysis
Circular wood and gold trophy "EXPO 2025 OSAKA, KANSAI, JAPAN — GOLD — Exhibition Design — Pavilion Module"
Pavilion facade with the "GOLD — Best Design Exhibition — Type B+X" banner and the Bureau International des Expositions logo, over a pixel-art mural of Machu Picchu