Zoo Aquarium Collection

Spain

Visual Identity

Collection design for Zoo Aquarium Madrid, developed across two distinct lines: an animal collection aimed at adults and another focused on children. The project included creating illustrations and patterns inspired by the park’s species, applied to different merchandising products and formats. Audiovisual capsules were also developed for the screens in the stores, including content recording and editing.

Olive green t-shirt with a geometric illustration of an elephant, giraffe, and lion in blue, orange, and brown, and the Zoo Aquarium Madrid logo
Zoo Aquarium Madrid logo: the word ZOO with a panda as the second O, and AQUARIUM MADRID below, in white on an olive green background
Illustration featuring a selection of zoo animals (panda, giraffe, dolphins, toucan, elephant, monkey, shark, octopus, crocodile, sloth, and red panda) on a pale yellow background
Banner with a tropical jungle illustration and a photograph of an orangutan in its zoo habitat
Banner with a photograph of a tiger in its habitat and an illustration of hills, trees, and clouds in blue and green tones
Repeating pattern of playful animal illustrations (penguin, octopus, panda, red panda, toucan, gorilla, lion, giraffe, shark, snake, dolphin, flamingo, tiger, turtle, seal, orca, sloth, and elephant) on a light green background
Playful illustration featuring a group of animals (seal, dolphin, elephant, panda, turtle, lion, red panda, giraffe, toucan, shark, flamingo, penguin, and snake) on a mint green background
Banner with a green leaf illustration and a photograph of a family beside the dolphin show pool
Banner with a photograph of two girls with plush toys at a park café, and an illustration of an axolotl on a blue background