Top Rail

Spain

Brand Strategy

Brand identity and editorial design for Top Rail, developing a series of reports that clearly organize and communicate the different train categories and their key characteristics. The project also included the design of the Tourist Friendly and Excellence Tourist Friendly certification marks, created to reflect the commitment to excellence and the enhancement of the railway travel experience.

Banner with the TF Tourist-Friendly UIC/TopRail logo in white on a blue-to-green gradient
Cover of the Tourist-Friendly TopRail report propped at an angle, with the TF logo and an illustration of a railway at sunset in purple and orange tones
Grid of eight flat icons related to rail transport: bus, station, train, metro map, lamppost clock, high-speed train, and bridge
Two-page report spread with the CONTENTS index in teal and the INTRODUCTION: LEISURE TOURISM AND RAILWAYS section featuring a geometric railway illustration
Standard Tourist-Friendly seal with the TF logo in white on a blue-to-green gradient, and the text describing the seal for services meeting the basic requirements
Excellence Tourist-Friendly seal with the gold TF logo and a star on a black background, and the text describing the seal for services meeting at least 50% of the extra requirements
Tourist-Friendly TopRail report open and held in someone's hands, showing sections 3.4 Airlines and 3.5 Railways next to a page with a large number 4 over a railway illustration