NU Bank

Colombia

Visual System for Events

We developed a graphic universe inspired by the iconic Wayuu weaving tradition of Colombia, using its patterns and color rhythms to create a clear and coherent visual narrative across the entire event. The proposal channels Nu Bank’s energy, reinforcing its solid and trustworthy identity while highlighting its ability to connect authentically and memorably with its Colombian audience.

Nu logo in white on a purple background
Stage at the Nu event with an LED screen showing an illustration inspired by Wayuu weaving next to the message "GRACIAS", with empty seats in the foreground
Purple lanyard with a triangle pattern inspired by Wayuu weaving and the Nu logo
Backlit purple arch with the Nu logo, flanked by plants, in a space with a purple carpet and geometric lattice screens
Nu merchandising flat lay: kraft paper bags printed with a purple diamond pattern, a coffee box, a grey mug, and a canvas bag with the Nu logo, on a wooden background