Expo 2025 Osaka Uruguay

Japan

Exhibition and Retail Design

Creative design, art direction, and interior design for the Uruguay Pavilion at Expo Osaka 2025. The project delivers an immersive experience designed to communicate the country's identity, innovation, and vision for the future to millions of visitors. A proposal that demonstrates how exhibition design can become a strategic tool for strengthening a nation's international image.

Uruguay pavilion lobby with backlit carved wood panels and orange leather butterfly chairs
Expo 2025 Osaka, Kansai, Japan and Uruguay logos side by side on a white background
Interior of the Uruguay pavilion stand with the "Uruguay | ウルグアイ" sign, lit shelving, and a screen showing a map in the background
Immersive space in the Uruguay pavilion with a large vertical screen showing a performer in colorful traditional dress, next to a green screen wall and leather seating
Terracotta line pictogram combining a circle, a building silhouette, and a geometric grid
Wall with six framed screens showing landscapes and scenes of Uruguay, next to a leather chair and a carved wood panel
Wide view of the Uruguay pavilion with a large vertical screen showing a colorful performer, overhead screens, carved wood panels, and a seating area
Meeting room in the Uruguay pavilion with a black table, wood-and-leather chairs, a wooden ceiling, and a glass door with an illustrated pattern
Facade of the Uruguay stand with the "Uruguay | ウルグアイ" sign, a green wall screen with the Uruguay logo, and a vertical screen showing a colorful performer
Terracotta line pictogram combining a globe outline with the silhouette of a stringed instrument
Interior space with a wood-slat ceiling, hanging plants, and a grey stone service bar