Nickelodeon

Spain

Visual Identity

Design of bags, photofolders, and posters for Nickelodeon Land merchandise, developed for the park’s retail stores. The project involved creating different compositions using Nickelodeon characters featured across the themed areas, adapting them into attractive and recognizable merchandise formats.

Nickelodeon Land logo on a purple background, in horizontal format
Nickelodeon Land merchandising bag with SpongeBob jumping and the Paw Patrol characters (Marshall, Chase, Skye, and Rubble) on a blue striped background
Two Nickelodeon Land merchandising bags: one featuring SpongeBob's eyes on a pink and orange striped pattern, and another featuring the Paw Patrol characters on a purple background
"Patrick's Jellyfish Hunter" poster for Nickelodeon Land, with Patrick Star catching jellyfish with a net on a blue and orange background
Poster for the Paw Patrol ride at Nickelodeon Land, with Skye flying next to a roller coaster and a control tower, and Chase and Marshall in the foreground
"Crazy Balloons" poster for Nickelodeon Land, with a character among colorful hot air balloons on a spinning ride
SpongeBob photofolder for Nickelodeon Land: cover with Patrick, SpongeBob, and Gary, and interior spread with a grid of illustrations and an inserted photo of a themed room
Paw Patrol photofolder for Nickelodeon Land: interior spread with the characters flying next to a photo of visitors dressed up at the control tower, and cover with the character group and the Paw Patrol logo