Expo 2015 Milan

Italy

Visual Identity

The Colombia Pavilion at Expo Milan 2015 featured a dynamic facade designed to transform the pavilion into an ever-changing visual experience. The project involved the creation and production of more than 1,500 final artworks, carefully designed and coordinated across the entire facade of the pavilion.

From every viewpoint, visitors discovered a different composition inspired by Colombia's extraordinary flora and fauna. The result was a dynamic skin that continuously revealed new images as visitors moved around the pavilion, creating an immersive, ever-changing expression of Colombia's natural wealth.

Exterior facade of the Colombia pavilion with murals of marine wildlife and birds between white vertical panels, tropical plants and yellow flower beds

Detail of the white vertical-panel facade with wave and flying-bird imagery, tropical plants above and orange flowers below

Low-angle detail of the facade, with sky and sea imagery and a sea turtle visible between the panels

Night view of the illuminated pavilion facade, with colourful bird imagery between the panels and palm trees, warm light inside

Detail of the facade with a mountain-lake landscape image and colourful macaws between the panels, timber structure above

Street-level view of the pavilion with visitors, a café area with a red umbrella, palm trees and a macaw painted on the facade

Staff member wearing a hat, holding a coffee plant, in a doorway next to the teal-toned panel facade

Detail of a colourful macaw painted across the white vertical panels of the facade