Luthier Guitar Show 2024

Spain

Visual System for Events

Visual identity system for the Luthier Guitar Show 2024, a lutherie trade fair held in Spain.

Applied to posters, photocall, merchandising and printed event materials, with an aesthetic in purple and blue tones on a dark background that connects with the world of music.

Electric guitar under purple neon light, next to the 'Luthier Guitar Show' logo
General view of the fair pavilion with exhibitors and visitors
Event roll-ups with the 'Luthier Guitar Show' logo in purple
Event poster with date and venue
Detail of custom guitar picks with the event logo
Merchandising t-shirt with the 'Luthier Guitar Show 2024' logo
Exhibitor accreditation badge with a guitar design