Aquopolis

Spain

Visual Identity

Visual identity for the merchandising stores of Aquópolis Madrid.

A complete retail system including signage, labels, packaging, and all the elements needed to reflect the park's identity and its refreshing, family friendly spirit.

Aquopolis logo with a water-drip letter effect, in blue on a light blue background
Pattern of summer icons (float ring, sunglasses, sun, water slide, palm tree, flip-flops) in blue, yellow, and orange, with the Aquopolis logo
Tote bag printed with the Aquopolis summer icon pattern and the logo at the center
Illustrated "Malibu Beach" poster with a wave, loungers, and umbrellas on a pink beach, with the Aquopolis logo
Illustrated "Waikiki Jungle" poster with a water slide winding through palm trees, with the Aquopolis logo
Illustrated "Rio Lento" poster with inflatable rings floating on a river next to a rocky island, with the Aquopolis logo
Umbrella printed with a looping ring slide and swimmers in the pool, with the Aquopolis logo
Repeating pattern of yellow and pink ring slides with swimmers and float rings, with the Aquopolis logo
Illustrated "Boomerang" poster with an aerial view of a water slide and a yellow float ring, with the Aquopolis logo
Illustrated "Pistas Blandas" poster with several slides descending through palm trees, with the Aquopolis logo
Illustrated "Black Hole" poster with a large grey pipe pouring water into a pool amid tropical plants, with the Aquopolis logo