Bobbejaanland

Belgium

Visual Identity

Visual identity for the Bobbejaanland merchandising stores, Belgium.

A comprehensive design system including signage, labels, packaging, and every element needed for the stores to reflect the park's adventurous and family friendly character. Each design reinforces an experience filled with fun and excitement, transforming every retail space into an extension of the park's attractions.

Red circular "BobbejaanLand" logo with a roller coaster silhouette, on an illustrated western-themed pattern (cacti, palm trees, Ferris wheel, horseshoe)
Illustrated mascot character of a cowboy boy with a brown hat and a sheriff's badge with the letter B
Repeating pattern with the character "Bobbie," cowboy boots, horseshoes, and stars
Illustrated "Reuzenrad" (Ferris wheel) poster with a red heart-shaped accent
Illustrated "Oki Doki" roller coaster poster with a clown mascot
Illustrated "Naga Bay" poster with a cobra and a roller coaster track layout
Repeating pattern with the character "Jody," cowboy boots, sheriff stars, and hearts
Illustrated mascot character of a cowgirl with a pink hat and a sheriff's badge with the letter B
Yellow and green clothing tags with the BobbejaanLand logo, alongside composition and care labels
Hand holding a reusable bottle with a brightly colored western-themed print