Banda-L

Spain

Brand Strategy

Branding design for Banda L, an independent boutique agency and production company focused on developing effective ideas and delivering projects with a close, personalised approach.

The project develops a contemporary, editorial visual identity built around the contrast of black, white and turquoise blue. The system is applied across multiple brand touchpoints, including merchandising, presentations, corporate materials and digital assets, creating a cohesive and recognisable identity across different formats.

Black-and-white photo of a concert stage seen from the audience, with the backdrop screen showing the BandaL logo
BandaL editorial poster with a world map, turquoise-and-black iconography, and the headline 'Behind every rockstar there is always a band'
Stack of black business cards with the BandaL logo in white and the city codes BOG-MEX-MIA-MAD-DXB-KIX-BUE in turquoise
Person seen from behind wearing a blue hoodie printed with the slogan 'We make the world rock' and a list of cities, among blurred silhouettes of people in motion
Black cap embroidered with the slogan 'We make the world rock' in turquoise, resting on a stage flight case next to sound equipment
Person seen from behind wearing a white t-shirt printed with the slogan 'We make the world rock', a list of cities, and the BandaL logo, at night next to a car
Hands holding up a laptop against a blue sky with clouds, its screen showing the slide 'Let the work do the talk' with concert photos
BandaL brand color palette with Pantone references for black, turquoise blue, white, and gray, along with their RGB, CMYK, and HEX codes
Type specimen sheet with the Clash Display and Indivisible typefaces, showing the full alphabet, numbers, and symbols in white on black