108 Wanderlust

Spain

Rebranding

Global rebranding for Wanderlust 108, the world-renowned mindful triathlon.
The new branding draws on the meaning of 108, a number considered sacred that appears constantly in yoga, nature, and astrology. It's represented as an interlocking infinity shape, symbolizing union and unity, reflecting the sense of connection that defines Wanderlust 108.

108 Wanderlust logo: the number 108 with the 8 shaped as an interlocking infinity symbol, on a blue, orange, and pink gradient background
Brand color palette: blue, orange, green, and pink, with their Pantone, CMYK, RGB, and HEX codes
City-specific variations of the 108 logo (London, Madrid, Barcelona, San Francisco, Berlin, Rome) and city-name usage guide
108 infinity-shaped icon, green, orange, and pink gradient, on a cream background
Mobile phone mockup showing the Wanderlust 108 Barcelona event screen with a yoga illustration
Pink background with two versions of the 108 Wanderlust logo, outlined and solid
Repeating pattern of the infinity-shaped 108 icon on a navy blue background
Open magazine with the "Life in Color" editorial spread next to the Barcelona event poster
Three flags with the Wanderlust logo flying outdoors against a blue sky
Two tote bags with the 108 logo and the infinity icon