Tusenfryd

Norway

Visual Identity

Visual identity for TusenFryd's merchandising stores, Norway.

A comprehensive proposal including posters, tags, packaging, and every element needed for the store to reflect the identity of Norway's largest amusement park.

Banner with the Tusenfryd logo over a medieval pattern of shields and castles
Two stacked mugs with a colorful medieval-icon pattern and the Tusenfryd logo
Repeating pattern of shields, swords and castles in blue and gold tones
Illustrated poster for the “Storm” night-time roller coaster
Illustrated poster for the “Thunder” roller coaster set among forests
Illustrated poster for the “Loopen” looping roller coaster in red
“Til Bud” and “Kjøp 3, Betal for 2” promotional signs in turquoise and yellow
Tusenfryd product tags with barcode
Pink pattern of horses and cacti
Pink tote bag with a horse pattern