Mirabilandia

Italy

Visual Identity

Visual identity for Mirabilandia's merchandising stores, Italy.

A comprehensive proposal including posters, tags, packaging, and every element needed for the store to reflect the energy of its themed rides. Each design connects the park's adventure with visitors' shopping experience.

Banner with the Mirabilandia Parks logo on a blue background
Retro road-trip icon pattern (palm trees, ice creams, Ferris wheel) in blue, yellow and green
Tote bag with a blue-and-yellow road-icon pattern and the Mirabilandia logo
Illustrated poster of an off-road vehicle on a red background
Illustrated poster of a mechanical ride on a green background
Illustrated poster of a wooden roller coaster on a yellow background
Reusable bottle with a classic-car pattern
Pattern of classic cars, cacti and road signs in lavender tones
Illustrated poster of a night-time ride in dark tones
Illustrated poster of a ride with oriental motifs on a red background
Illustrated poster of a water ride on a blue background