Devconnect

Argentina

Visual Identity

Art Direction and graphic design for Devconnect Argentina. The visual identity was built around a geometric language inspired by cubes and pixel structures, reflecting innovation, collaboration, and technology. Clear compositions convey order and sophistication, while dynamic modular elements highlight the energy and creative spirit of the Ethereum community.

'Devconnect ARG' logotype in a blue, yellow and pink hexagon with an Ethereum diamond, on a colour gradient background
General venue map for Devconnect ARG with the Red, Yellow, Green and Blue pavilions, the district list and meeting points
Two hands holding a phone showing the official Devconnect app with the venue map, sitting on blue bean bags
Illuminated Ethereum diamond sculpture with pink and orange flame wings, on top of a historic building
Pink lanyard with a colourful pixel pattern and the 'Devconnect ARG' logo
Mural with the word 'COMMUNITY' repeated in pixel type on a pink gradient background, next to a door reading 'Decentralization'
Green Pavilion signage with a map of its themed zones: AI, Social, DeFi, Hardware & Wallets
'Yellow Pavilion' signage with the stage listing and the Devconnect ARG logo, next to a corridor with lit panels
'Quiet Cowork' signage in purple and pink on the facade of a historic building