{"id":2850,"date":"2025-12-19T08:45:01","date_gmt":"2025-12-19T08:45:01","guid":{"rendered":"https:\/\/picodegallodesign.com\/?post_type=project&p=2850"},"modified":"2025-12-19T11:57:41","modified_gmt":"2025-12-19T11:57:41","slug":"guia-china","status":"publish","type":"project","link":"https:\/\/picodegallodesign.com\/en\/project\/guia-china\/","title":{"rendered":"GUIA DE TURISMO CHINO"},"content":{"rendered":"

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Gu\u00eda de Turismo para el Mercado Chino<\/h3>\n

Dise\u00f1o y desarrollo de una gu\u00eda especializada de turismo orientada al mercado chino, concebida como una herramienta estrat\u00e9gica para preparar al sector tur\u00edstico espa\u00f1ol ante la reapertura del turismo internacional procedente de China.<\/p>\n

El proyecto tuvo como objetivo dotar a instituciones, empresas y profesionales del sector de conocimientos clave y recursos pr\u00e1cticos para comprender al viajero chino, adaptarse a sus expectativas culturales, h\u00e1bitos de consumo y canales de comunicaci\u00f3n, y mejorar la experiencia tur\u00edstica ofrecida.<\/p>\n

Desde el estudio se trabaj\u00f3 en la conceptualizaci\u00f3n, dise\u00f1o editorial y sistema gr\u00e1fico de la gu\u00eda, creando un lenguaje visual claro, accesible y culturalmente sensible, capaz de transmitir informaci\u00f3n compleja de forma ordenada y atractiva.<\/p>\n

CLIENTE: TOUR ESPA\u00d1A CANT\u00d3N – CHINA<\/p>\n

FECHA: 2022<\/p>\n

 <\/p>\n

 <\/p>\n

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Gu\u00eda de Turismo para el Mercado Chino Dise\u00f1o y desarrollo de una gu\u00eda especializada de turismo orientada al mercado chino, concebida como una herramienta estrat\u00e9gica para preparar al sector tur\u00edstico espa\u00f1ol ante la reapertura del turismo internacional procedente de China. El proyecto tuvo como objetivo dotar a instituciones, empresas y profesionales del sector de conocimientos […]<\/p>","protected":false},"author":1,"featured_media":2901,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[],"project_tag":[],"_links":{"self":[{"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/project\/2850"}],"collection":[{"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/comments?post=2850"}],"version-history":[{"count":7,"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/project\/2850\/revisions"}],"predecessor-version":[{"id":2945,"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/project\/2850\/revisions\/2945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/media\/2901"}],"wp:attachment":[{"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/media?parent=2850"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/project_category?post=2850"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/picodegallodesign.com\/en\/wp-json\/wp\/v2\/project_tag?post=2850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}